BRAND IDENTITY

BRAND LOGO MEANING:

  • The red circle symbolizes the strength, durability, and energy of Novo Japan lubricant products.
  • The yellow hands symbolize the delicate care and service spirit by the Novo Japan lubricants, by Novo Japan team.
  • Slogan “JAPANESE STANDARD LUBRICANT”: represents Novo Japan’s commitment to manufacturing and supplying high-quality lubricant products with Japanese technology.

BRAND IDENTITY SYSTEM

Novo Japan’s brand identity is synchronous, response the needs of expanding production and broadcast of Novo Japan lubricant products. It is an effective tool for suppliers, partners in marketing, communication, and sales of its products.